With an article on QR codes in press, it's about time someone in the UK started using them within a cell-routed ad campaign. The guys at Pepsi UK have taken the first stab at saving me from retracting my prediction that even in good old Blighty, most people will see a QR code in their supermarket trolley within a few months.
QRs on drinks containers are positively quaint if you're from Japan, but here the ad agencies have always stuck to text (SMS) routed on-label code sequences, or just a URL. Finally someone has realized the extra label real estate for QR is worth it; playing on the curiosity factor and the ease of use. Texting an alphanumeric code is just a little too much like hard work, even for a kid.
